Social media marketing is a complex dialogue among consumers; to be successful, brands need to stop thinking about campaigns and start generating conversations. Social media marketing has democratized communications.
everyone has a voice and they are using it to share their thoughts, experiences and opinions with the world. They do so freely, and wear the brands they ‘like’ or ‘comment’ on as badges to help define their own social stand, and in the process are helping to define yours. So if your brand isn’t part of the growing universal conversation, you’ve already fallen behind.
Developing a brilliant social media marketing strategy relies on a deep understanding of how to encourage, enhance and leverage social interaction. At Bud Digital Inc, we help brands achieve this by challenging inherent marketing beliefs that focus on one-way communication. Social media marketing is a complex dialogue among consumers. To be successful, brands need to stop thinking about campaigns and start generating conversations.